Saturday, September 5, 2020

Redirecting Expired Domains Hurting SEO?

I've been working on a website for a few years. It has good on-page SEO, but I'm no expert so I've done minimal link building.

A friend who does SEO for a living helped me out by sharing around half a dozen expired domains in my niche. These were picked from a list of around 50, so I know some thought went into picking them (though I'm not too sure what!). These are actually the only link building I've actively done, though I have picked up a few organic links along the way. But my traffic is pretty good for how few links I have.

My traffic has been fairly stable for 2 years, averaging around 80k. The traffic is creeping up and normal variance swings occur, but this has been quite stable.

Since redirecting the expired domains at a rate of around one per week, my website has gone from 80k, down to 60k, down to 50k the following months. The expired domains are the only thing that changed.

I just wanted to know if expired domains could have hurt my traffic? I was expecting an increase in traffic, not a decrease. Do I remove the redirected links, or do I give this a bit more time to play out?

submitted by /u/tominvests
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/in4g12/redirecting_expired_domains_hurting_seo/>

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