How to make links for E-commerce site? Internal & External

As compared to blog/service site where there's context & you can link within your site of similar topics. What about ecommerce site?

How to internally link within your ecomm products?

How to attract links for your ecomm site that sell products rather than being informative. No one usually gets ready to link to sales pages unless you are a big brand?

submitted by /u/Virtualsure
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