I want to start a shopify site in a specific niche for specific keywords and to rank well but I think starting from scratch will take a few months to start ranking well based on research.
Is it a better idea to buy a small existing site (1-3 years with some backlinks) in a relevant niche then switch the content to my shopify content, or just register a new domain and start link building from scratch?
I want to save time.
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/k3z0x9/buying_websites_and_changing_content_to_rank/>
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