My client wrote a book about government budgeting. Not a NY Times Bestseller, but he got a lot of press for it. He has a website BookTitle.com. Some of the articles link to this site.
He has since left govt and started a consulting company, His Name Consulting. He had a separate domain for the consulting company HisName.com.
BookTitle.com is live and HisName.com is not. BookTitle.com links to (dead) HisName.com.
So BookTitle.com has the backlinks, but HisName.com is the URL of his consulting company that he's trying to grow.
What's the best approach?
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