Hey folks,
Just changed a theme on a WordPress site on Tuesday and have so far noticed a 40% drop in traffic. I was very careful about maintaining the URL structures, meta titles, and descriptions. The new theme also improved the site's performance - better speeds, better design, better usability, better sitemaps.
Is this expected? What else should I be checking?
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/k2428b/noticing_40_drop_in_traffic_after_wp_theme_change/>
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