Preface - I have a basic understanding of SEO (at best) and am very much a noobie. Advice/guidance much appreciated.
I converted a client website that was using Wordpress into a static site (specifically, using Gatsby JS). Reasoning:
- Vastly improved speed/performance (important to the client)
- Website was static in nature. I.e. - Last updates made to it were 2-3 years ago.
Steps to convert:
- Go through each page (approx 15 pages in all, not many) and hard code all of it using vanilla js and html (via React)
- In addition to React (and Gatsby to run the build), the only third party packages being used on the site are:
- `slick-carousel` - a React component for a home page slider (client's choice to have said carousel)
- `tailwind-css` - which compiles down to plain css
- Ensure that the old-site sitemap has a corresponding route on the new site. There were a few entries on there (e.g. every image seems to have its own 'page' so to speak), that I ensured had proper 301 redirects to an appropriate page.
Fairly basic stuff, and the final output is simple html/javascript.
From what I read prior, I went in with the hypothesis that doing this conversion would maintain (if not improve) the SEO metrics of the site (even though I know that Wordpress has some SEO voodoo magic under the hood). While there is a lot of hype around static sites, I found it difficult to find real world examples of the before/after conversion of 'traditional' sites into static sites (specifically GatsbyJS sites) with regards to SEO. I therefore tracked some basic keywords for this site.
The Google Lighthouse scores, before and after:
Before: https://file-fpvgusqsle.now.sh
After: https://file-qgyegsowal.now.sh
Keyword rank tracking as per Nightwatch.io (the change-over from Wordpress to the live Gatsby site happened on the 14th of March).
https://file-lccgnnhntl.now.sh
Overall the change seems to have been clearly negative with regards to SEO. My questions - does this sub have any guidance as to why? Is it just Wordpress being an SEO beast? Have I missed critical steps in my process up above when transitioning from Wordpress?
Does anyone have any experiments they could suggest I run? More than happy to guinea pig this, plus a couple of other client sites (all with their permission of course) to get some real world tests on all of this.
Ps - The client site name currently blurred out, I'm seeing them in a couple of days and should have permission to give you the exact URL by DM if you wish
Big thanks in advance!
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/b801eg/experiment_migrating_from_wordpress_to_a_static/>
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