I've recently been approached with offers of content for our blog for our company website from a related industry, we're in a niche manufacturing sector, and to be honest our own content cycle is pretty poor, every couple of months or whenever I have time.
My current thinking is:-
- These outlinks should help to signal 'expertise' in our sector through affiliation
- Providing more interesting and regularly updated material on our website should increase visitor durations, demonstrating site usability & quality of content
- This won't affect our ranking for our core content (the products we supply).
- In the long run, I may be able to request reciprocal links from this and other companies if I were to signal on our website that we accept guest posts.
How close to the mark am I here? Is there any downside to accepting guest posts given this is not the main draw of our website?
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/bjsd5a/benefits_of_accepting_guest_posts/>
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