Hey all. First, thanks to everyone who posts here. I've been lurking for a while and am grateful for all the incredible contributions pros are giving us newbies... so thanks.
I just subscribed to the free trial of ahrefs and am totally sucked into the awesome data rabbit hole.
As I look at one of my main competitors (who crushes us in SERP's) using ahrefs, I am TOTALLY confused. Looking at their "referring backlinks" there is a site that ahrefs reports links to them 58,000 times! How is this possible? The site looks like crappy niche website with so-called user generated content, but the content looks really thin. Maybe 20, 30 blog posts by "members", and then member pages where "members" post pictures of their DIY projects. It's hard to tell if these are real people or not. Real or not, it's really low quality imho. But our competitor's website ranks above us for every keyword... and this source of backlinks looks like a huge part of its backlink profile contributing to that.
The second weird thing (at least to me, as an SEO neophyte) is that the second biggest contributor to their "referring backlinks" total is a different website that has about 20 pages. This site (looks like) a company that sells a product sort of / kind of related to our niche. It looks like a shopify site-- if shopify used templates from 1997. There are only like 20 pages, but ahrefs shows there are over 1500 "links to target". Huh? I don't see my competitor's name on this website ANYWHERE! But 1500 "links to target"? Is ahrefs tool crazy? Is this some blackmagic #$$%%T? What's going on?
Anyway, just trying to a grip on how this all works, and any explanations are greatly appreciated. Thanks SEO gurus!
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/c3wu7c/brand_new_to_seo_looking_at_competitor_backlinks/>
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