We're a non-profit association, and as part of the SEO project we've started, I've been tasked with figuring out the best way to handle creating a Google My Business presence for each of our 60+ local chapters.
We would like to manage all of the accounts for them for the sake of consistency and as a value-add because our chapter leaders have a lot on their plate to manage already, but I do want give some access to chapter-level users.
We of course have GMB already set up for our main office/headquarters, and in there, I see I can add a location group and add or manage locations.
Would this be the way to go - adding each chapter as a location this way? Or would the Organization account be a better option?
From the mouth of Google:
An organization account is a type of Google My Business account designed for third parties who are responsible for managing locations on behalf of business owners.
That sounds exactly like what we want to do, except we're not entirely a third-party. We're the parent organization of a chapter. Maybe that's really the same thing though - it's almost like a franchise situation.
All of that aside, I am mainly concerned about verifying the locations.
We have already decided that all chapters should use a service area instead of an address because the chapters' territories can span several states or an entire country in some cases. Chapter events are held at different venues in the area, and members are not trying to visit a particular chapter office location because there usually isn't one, and volunteers manage the chapter business at their own home or office. One or two of the larger chapters have a dedicated office, but the address is really only used to accept mail and provide a place for the chapter administrator to office out of.
That being said, would I be able to simply create these chapters as locations of our main business and verify them all myself, or would a post card still need to be sent out to the locations?
The next thing I'm wondering about is, how much or how little control can I give to the chapter administrators? I would like them to at least be able to add photos and create posts, but I would ultimately be the person in charge of the account.
Any guidance on this would be greatly appreciated!
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/bwdhce/gmb_for_an_association_with_60_chapters_best/>
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