My company has a blog in order to push content related to our industry. I recently met someone from one of our customers who do a lot of interesting projects with our products and also blog about these projects in great detail. We spoke about featuring some of their projects on our blog and possibly even creating some videos for social media (we push out videos about 1-2 times per month).
Usually, this is a very straightforward process because the organizations that use our products oftentimes do very little marketing of their own and certainly don't have blogs; sometimes they have published research papers.
However, in this case, since they have a blog of their own, I'm not sure how to approach this. Should I:
- Take the content from some of their posts verbatim and publish it to our's as a guest post.
- Write a short abstract and link back to their original post.
- Take the information they provide and write a fresh article from a different perspective.
All options would have full content and approval of the original author. I see upsides and downsides for each.
Re-publishing their article verbatim is simple but might trigger "duplicate content" issues with search engines (or is this not a problem when on completely different websites?)
Only writing a short abstract and providing a link doesn't really do much for my blog.
Rewriting the whole article is the most labor intensive and since they already have such a well written and thorough article, they might just outrank on the topic anyways.
[link] [comments]
from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/c4os0m/guest_post_vs_links_vs_rewrite/>
No comments:
Post a Comment