What's everyone's opinion on changing meta titles for already high ranked terms (1-3) to attempt to increase CTR, lets say for example there's too many characters in the title.
Do you take the approach of if it's not broke don't fix it, with the potential for the change to cause negative impacts or would you nearly always try to make a change and then if things go south just revert back to the previous setup?
Obviously this will depend upon a number of factors: keyword, competition, search intent etc. I was just looking to see people's general opinions.
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