Over the past 6 months, I've been meeting with leaders in marketing such as Ogilvy to discuss voice and helping businesses build their presence on voice, mostly on Alexa and Google Home. With nearly ever agency I met with, they all agreed that voice is going to be the future. Some of the things I've learned are as follows.
- "Voice Marketing" is mostly considered to be building a branded application on Amazon Alexa and Google Home
- Large agencies (300+ employees) are having their clients coming to them asking how to get started on voice
- Smaller agencies and their clients know voice is the future but don't seem to care about voice at all
- Every brand has a unique use case with voice
- Organic discoverability for voice apps is really bad
- The average retention on voice apps is around 3% which is terrible
- Optimizing content for voice is possible but measuring the results is nearly impossible
- Seeing the volume of terms searched via voice isn't available compared to Google Trends
- Google and Alexa are against paid ads/placement on voice, it ruins the user's experience
- Shopping via voice is not as hot as everybody predicted
- There still hasn't been a Killer Voice App or use case
- Important to actively promote a voice app to customers rather than rely on organic discovery
- Teaching users how to use voice apps is the biggest problem for brands on voice
If you want to chat more about voice feel free to PM me, always happy to chat
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/bvne87/the_state_of_voice_marketing_from_an_expert/>
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