I'm feeling a little burnt out and like I'm going in circles. The site I'm working on is an established site with great content (seriously, others in the industry steal it - sometimes direct scraping, sometimes rewriting) and we've made lots of good improvements.
But it seems like we get negatively impacted by every big Google core update, and it's starting to drive me crazy. Sometimes it's a little impact, but twice it's been a BIG impact, with no smoking gun that should be causing it that I can find. The first one was June 2016, and we slowly recovered.
Last September we got notified we were switched to mobile first indexing, and we've been keeping an eye on GSC to make sure we don't get any unexpected issues with mobile-friendliness. Since September, we also made good strides with improving some page speeds, cutting down on code bloat, implementing more structured data, etc. We had an independent SEO audit done just to make sure we didn't miss anything.
It was going great, traffic increasing consistently, happy clients.
Then March 2018 happened and all those gains plus some dropped off, and we're back to our 2015/2016 levels traffic and conversion-wise.
No manual actions, we don't do anything black hat.
I realize that "create great content and everything else will fall into place!" has always been a bit of an oversimplification with regards to SEO, but lately it feels like the content itself matters less and less.
Does anyone else deal with this, where they have these one step forward, two steps back kind of moments with SEO?
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/cz4y4d/how_do_you_get_over_that_chasing_my_tail_feeling/>
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