If I have a landing page optimized for "buy laptops" and a standard laptop product category that includes the laptop products directly, which one will Google prefer to rank when the user's search query is "buy laptops" ?
100% of my competition ranks with the product category pages themselves, but then again none of them seem to really have any landing pages for their product categories or products either, and they built the links to the product category pages.
Normally, I'd think that Google prefers the content-rich landing pages with links to product categories and products. But considering Google is focusing a lot on "fulfilling search intent" lately and that all of my competitors rank with the product categories, then I'm unsure which path to take and to which page to build links (a landing page or a product category page?).
The reason I ask is because I'm unsure whether or not I should go "all in" with making content-rich silo-style pages for which I want to build links, or do like my competition and forget about the landing/silo page and build links to the product category itself, and then maybe try to add some content and relevant links inside it (although this is quite limited by the wordpress/woocommerce platform).
I just want to create some kind of silo and make my pages (whether landing page or product category pages) have more content than my competition does, but I'm unsure which of them to optimize. Also, if I pick the landing/silo page option, should I noindex the product categories, since I will want to rank with the landing page instead?
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/czikve/which_does_google_like_more_for_purchase_intent/>
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