Thursday, October 3, 2019

Google Analytics vs Search Console - The Data Dilemma

I have a dream, a dream that one day Google Analytics and Google Search Console will match landing sessions with clicks.

When comparing Google Search Console URL clicks, for the year to date, with Google Analytics organic landing sessions I found the below...

  • Without any segmentation or filtering there are 5% more sessions than URL clicks
  • When comparing one URL without segmentation there are 10% more sessions than URL clicks
  • When comparing one URL with UK based users only there are 34% more sessions than URL clicks
  • When comparing one URL with UK mobile only users only there are 44% more sessions than URL clicks

The data correlation: greater granularity = less accuracy

Have you ever compared your data in Google Analytics with Google Search Console?

submitted by /u/BestSince1994
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/dcr3sx/google_analytics_vs_search_console_the_data/>

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