Your search marketing strategy is severely lacking if you’re not taking Siri into account. Because it’s likely that a sizable portion of your customer base uses an iPhone, Apple’s voice-activated search feature, personified as Siri, should be one of your best friends. So how can you make sure Siri notices you?
If you’re assuming that Siri gets her search results from Google, a quick comparison will show you that’s a bad assumption—in fact, Siri now defaults to Bing. To further complicate matters, mobile search results in general, are inherently different from the search engine results you get on your laptop—even within the same search engine’s realm. But rest assured, Siri has her own search algorithm.
Siri SEO Tips
- Make sure your site works: Use responsive design or a mobile URL to ensure users see your site as you’d like and can find what they need most with mobile-friendly navigation.
- Use mobile keywords, including local terms: Mobile searchers often search by city and ZIP code. Also, use common questions mobile users might “ask” as SEO/search terms within some of your content. Spoken search queries tend to be actual questions.
- Test and maximize site speed: Mobile users have even less time and shorter attention spans than other online searchers.
- Maintain your social media presence: Maintain relevancy on all major channels as Siri is influenced by social activity and trends.
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/dbqifl/is_seo_siri_an_seo_agency/>
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