Companies understand it can take months to reap the rewards of investments into SEO and content marketing.
Investments made now can start sprouting ROI after the world has begun looking like the pre-COVID world we all know. Let’s call it the post-COVID world.
To achieve results fast, your best bet is to improve existing content that is sought by potential customers right now and is performing reasonably well already.
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Keyword Research
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Improve Existing Content
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Consolidate Existing Content
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Write New Short-Form Content for Long-Tail Queries
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Implement FAQPage Schema Markup
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Create Tools for Your Target Audience
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Create New Content That’s Highly Relevant Right Now
An investment that will start delivering ROI later on.
Typically, this work produces in these content types:
- Resource pages
- Statistics
- Tools
- Glossaries
- Ebooks
There are plenty of ways to make the most of the extra time that the COVID-19 crisis has left you with.
First focus on low-hanging fruit to achieve quick results, and if you’ve still got time left after that, invest it into content your target audience will always need.
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/gulnaj/how_do_i_do_seo_during_these_covid_19_quarantine/>
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