Shop page VS Blog post keywords

The question to professionals. I need to hear your opinion based on experience. I'm doing SEO on my own for my website and have a dilemma.

Task

I have a keyword "sapphire engagement ring" that I want to focus on. I created a page for it and also I have a pretty long blog post for it (over 4000 words).

Questions

Will pages conflict with one another? Google will place blog posts higher in search or maybe treat away traffic from both.

Should I put all keyword on the shop page rather than on the blog post and write a blog post for a longtail keyword that contains a similar keyword?

Should I keep both?

Or maybe you have another solution.

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Overa all what strategy should I use in terms of keywords for shop pages (I have around 10 of them) and blog posts.

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Thank you so much in advance! Really appreciate your time.

submitted by /u/ninavova_com
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