So a B2B website for a commodity based business.
Historically over the years our posts commenting on weird market conditions see great traffic. When we’ve done those they continue to get good traffic with low bounce. We have worked up a strategy to start a weekly market report based on this success.
We cite several big market leaders pulled together in one place with backlinks to them along with our analysis. Those sites are national and we are a local regional market so more specific than they are.
We are doing a weekly email to our customers with a corresponding blog post to get the SEO benefit from that content. That’s the real market report that we though would translate well if someone has that kind of question to google.
Internally we are debating how to get the most SEO bang from this. We have two current schools of thought.
1) keep it as a weekly post on our blog with a unique date and the same headline as the URL as well as the H1. New content as the content will be unique describing the last week as well as relevant news we have already been using in our social media shares lined up on the bottom of the post.
2) Create a page for this with a consistent URL, the H1 changes with the date and recurring description keyed to the key words. Then links to older reports as we repost them with dates on their own archived page as older reports.
Any thoughts or ideas on how to make this work especially given the email focus?
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/hfydzv/weekly_market_report_seo/>
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