Hey guys,
I have 2 blog posts on a corporate SaaS website that account for nearly 40% of all website traffic (in the hundreds of thousands of sessions per month range). They are hugely popular posts, ranking on page 1 of Google for many relevant search terms.
Unfortunately, they have NOTHING to do with the product/service offering. The audience they pull in are not even remotely relevant to the business. I've tried several ways to guide these audiences towards more important assets, but they don't bite. The hard fact is that they are not our target audience.
My question: Does the domain authority these posts contribute to our domain make it worthwhile to keep these posts even though they are of no business value? Or would it be better to remove these posts to disassociate related keywords from our domain and to regain some overall website data integrity?
Thanks.
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/ipc3fv/what_to_do_with_high_seo_pages_that_have_no_value/>
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