14 Ways to Use UTM Codes to Track Conversions

The URL* Itself

Campaign Source* (utm_source)

Campaign Medium* (utm_medium)

Campaign Term (utm_term)

Campaign Content (utm_content):

Campaign Name* (utm_campaign)

14 ways to use UTM parameters to track conversions.

1. Banners

2. Newsletters

3. Social Media Shares & Profiles

4. Ebooks

5. A/B Testing

6. Promotions & Contests

7. Email Signatures

8. QR Codes

9. Printed Advertisements

10. Mobile Apps

11. Google My Business Campaigns

12. Seasonality

13. Influencer Marketing

14. External Sites & Guest Blogging

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