I have dilemma, I have a client that has been #1 for certain keywords amongst some very competitive brands. Our DA along with other competitors is around a 55. We have tons of blog posts and are very active, as are the competitors. We and the competitors have TONS of backlinks, ranging in the 50-70k numbers and are legitimate. The sites have been active and up since 2010.
A brand new competitor with a DA of 4 and ~200 backlinks (2 months old at the moment), no google ads, outranked ALL of us within 2 weeks of being released. No mentions of them on other popular sites or high DA sites, no particular on-site SEO (our load time is even faster, and google pagespeed is better).
What on earth could result in a brand new company being #1 for like 10 HARD keywords with no history whatsoever? Inside person?
Just to gauge the difference.. we spent a little over six figures in advertising these past 3 months.. and know our competitors personally (friendly competition), and they're in a similar vote. Everyone's baffled.
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/jn0xj3/brand_new_brand_ranking_1_for_tough_keywords_in/>
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