SEO and blog/content

I have been learning the SEO basics and implementing them on my new website starting off with on page.

My question is what sort of keyword should I be targeting under my niche and where to apply them in order to gain success and what sort of volume and keyword difficulty should I be aiming for ?

With regards to blogs and content. What difference do they have ? I'm not a good writer, would hiring worth it ?

Technical SEO would come later 🙂

Thanks

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