Tuesday, June 25, 2019

Over-optimizing internal links with exact-match anchor text - Can this actually hurt rankings? Has anyone tested this?

Has anyone actually tested going crazy wtih exact-match anchor text on internal links to see if it has a measurable negative effect? It seems like this is something that Google would not penalize you for. Am I wrong?

I mean, I know they can probably distinguish between navigation and body text links, but you should be able to link however you want on your own site internally without it negatively affecting SEO. At least that's what I think.

I really need to test this but editing all of our internal links takes so freaking long.

Any input from someone who has actual hands-on experience of testing this? And not just regurgitating something Neil Patel said?

submitted by /u/Marvel_plant
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/c56306/overoptimizing_internal_links_with_exactmatch/>

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