Internal text links - longtail or short?

Should internal links, in particular sidebar links, be longtail optimised or short?

Example: Which is better?

• Guide to Ford Cars
• Guide to Telsa Cars

or

• Ford Cars
• Telsa Cars

submitted by /u/dtheme
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/czks64/internal_text_links_longtail_or_short/>