I walked into an extremely hot mess and I am trying to help fix it. WW company, so multiple languages (by sub folder). No sitemap. No canonical tags implemented. About 6 manually entered meta descriptions across thousands (hundreds of thousands maybe) of pages. Each of these things will be very time consuming to fix - mainly because SO many people will have to be involved for approval, etc. I’m trying to prioritize these issues. I would love to do canonical tags & hreflang attributes together, then a sitemap, then work on adding the meta descriptions. Where would you start? Also, opinions welcome on this.... so we are showing lots of duplicate/similar content because we have multiple sites in English language (and other languages as well) for different regions. A coworker told me hreflang isn’t the solution to this problem but I disagree.
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/dcpm02/hreflang_canonical_tags_sitemap_meta_descriptions/>
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