I have a client that insists on rotating what their 'Why Choose Us' section on a monthly basis. This section has keywords in it, but is in a sidebar on internal pages. They're convinced that rotating it helps the site in some way, but I have no evidence either way. Does anyone know if this actually does anything good for them? I assumed it didn't at all. My thought process was that duplicate content isn't affecting anything positively anyways, so rotating these points wouldn't do much?
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/e51nhv/rotating_updating_content_affects_on_seo/>
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