What's the best practice when one of your less relevant pages is outranking one crafted to target a certain keyword?

Hey,

What to do when ranking well for a keyword on a less relevant page?

.......................

So we have an old blog article thank ranks very well for 'write a marketing script'. (normally position 1 or 2 with a featured snippet).

Separate to this, we've created a new article, with 100% new well-written copy, images, links etc... Lots of good value content. Focused on 'How to write a corporate video script'. A pretty competitive search term used by production companies as part of a sales funnel.

However, our older page outranks our newer article despite not focusing on the keyword 'corporate'. This old article is in the top 20 of results and I wonder if this in itself stops our new page getting any limelight?....

I appreciate that 'marketing video ' has a good bit of crossover with the intent when searching 'corporate video'.

What can / should we do to push our old article down to bring up the new one which I think has the potential for a top 1-10 position for the corporate video script search term.

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Do we:

a) Do nothing and just wait longer... and see what Google does over the next year.

b) Risk our old articles ranking, edit it and remove any reference to 'corporate' if there are any.

c) Ignore our new page and try and bring up our old article incorporate without affecting its marketing ranking.?

d) Just concentrate on building links to the newer page to get Google to pay attention

e) Add links from the old article to the new one.

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We've got some other pages with a similar problem where pages are ranking well but we have content that I believe is both more relevant to the user and also potentially better for our business too.

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Thanks for any insight...

J

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