It seems that many of these authority sites can drive a lot of traffic to their websites but I've rarely seen any monetization apart from affiliate links. Could it be that the niche is so competitive that drop in page load time or UX because of ads work against them and not worth the money?
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/e55szn/why_dont_many_of_the_how_to_blog_and_seo_type/>
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