Background: I am a licensed psychologist in two states. My practice is, predominately, 100% telework. There are some services that demand in-person appointments, but COVID has nuked those. I digress. I have been building my practice's online presents for one state I am licensed in because state #2 is likely going to get dropped at some point. I've been doing a ton of SEO work on my site, both technical and on-page to the best of my understanding. I'd like to paint a picture of what I have done, what I'm actively doing now, and plans, to see if there's anything I am missing. If anyone has some input, I'd greatly appreciate it.
What's been done:
- Migrated domain/hosting from Wix to WordPress/Namecheap. This was STUPID helpful. Thank you all so much!
- On-page SEO is hanging around 80-90/100 based on the MathRank plugin. I know this is not a end-all/be-all addon, but the interface helps me visualize what is missing.
- Structured Data is done, specific to each page, whether it is organizational, article, or psychological treatment.
- I am targeting a handful of keywords from my metro area. (More about this later).
- I have a Adwords campaign. This nets a handful of clicks each week. I have a budget constraint, and my CPC is around $3. These have a high bounce rate, and none of my clicks have resulted in calls.
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I have published highly relevant content on both my page (3 ~1200 word posts this month), as well as an article on Medium.
- I link to my primary references. These are almost always peer-reviewed scientific journals or other high domain authority sites that are definitive resources for the topics I discuss. While this may not affect SEO, it's good scientific practice and ethical. These are important to me, even if they don't help.
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I have been answering questions on Quora specific to my areas of practice.
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I have been working on building backlinks and integrating social media. I have only seen one of perhaps ten appear in backlink audits.
- Facebook/Linkedin/Twitter/Instagram are up and running, backlinking to my domain.
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Redirects from HTTP > HTTPS are set via Cloudflare. I also have a second domain that redirects to an actual, hosted domain. (One is an "SEO style name", the other is my actual practice name)
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GMB is established and linked as a service area, given I can work anywhere with my state virtually.
Current activity and plans:
- I am planning to appear on a podcast relevant to my target population and the conditions I work with. This really falls under link building, I suppose.
- I am continuing to work on submitting highly relevant, high-quality guest posts to websites that are related to mine, such as rtor.org or marriage.com.
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I have been trying to do my own keyword research and competitor research. This is frustrating because they are using a lot of crap backlinks and keyword analysis doesn't seem to reveal keywords that are actually useful or relevant most of the time. I am using Ahrefs to review. In terms of what I am looking for in terms of keywords:
- Low keyword difficulty, often <40.
- Relevant keywords to my practice, either short or long-tail, with decent traffic.
Questions:
- When I identify "good" target keywords with low KD, what's the best way to implement them? Create a landing page specific to that keyword?
- Are my keyword metrics reasonable? I don't believe I can compete with higher-difficulty keywords without blowing my budget.
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How long does it take for backlinks to appear in audits? I am concerned that more haven't been crawled yet.
- Similarly, do social media links (from Facebook business, for example) usually appear? Social media in particular appears to be absent from my audits.
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Am I missing anything obvious?
Thank you in advance for the long read. This community has been amazing.
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/hjdw9w/can_i_improve_my_seo_plan_with_diy/>
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