How to deal with multiple pages with very similar copy?

As per title really.

I’m thinking of targeting a series of long tails which would require largely homogenous content across multiple posts, each optimised slightly for a different model.

For example (not my niche) a phone case would have the same features/construction/pros/cons regardless, but I imagine for organic SEO purposes having a separate page for the iPhone 11, iPhone XR, Samsung Galaxy etc would be preferred.

Is there a “best practice” approach for this kind of content? Would Google penalise it for being too similar?

submitted by /u/crouchingwayne
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