Other language versions are ranked higher (and shown in Adwords) before the local version

Hi guys,

When searching for our product on the web in Germany, I can see the English and the Danish version of our website in the search result before I get to the German one. The same goes for the Adwords, many times it shows the English version instead of the Danish version.

I'm just a sales guy, so barely have an idea about this and will let Marketing and the Frontend Devs fix this. But my question is can we fix this with hreflang tags?

submitted by /u/paulruy
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