HI guys I'm a bit confused about how to structure a funnel for SEO. In most cases, buyer keywords are extremely competitive so it isn't worth targeting.
My understanding is to focus more on informational, less competitive keywords to generate traffic then using that authority to try and rank for the buyer keywords.
Is this approach the best way to rank for buyer keywords?
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/jzurhs/seo_sales_funnel_informational_navigational_buyer/>
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