For those doing regular SEO work for clients, in your opinion where does site speed rank in the hierarchy of SEO? I know google prefers fast sites, I've also heard they're now using site speed as a consideration in ad placement in google search results as well but in your opinion is investing in improving site speed something worth doing or so long as the site is fast enough does it not matter?
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/an5v4b/how_important_is_site_speed/>
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