Best way to write SEO friendly articles

Hi All

I have started a new website as my second project. This is a product review site. So There is 2 ways i can write product reviews. Lets take shampoo as example

1. I can write article about each product with optimized for product and 1000 words. for example
   1. Article 1 - Dove - dry hair shampoo
   2. Article 2 - Dove- hairfall shampoo
   3. Article 3 - H&D - hairfall shampoo
   4. Article 4 - H&D - colored hair shampoo
2. I can write article based on each brand with optimized for different keywords with 3000+ words ex
   1. Article 1 - Dov shampoo(includes hairfall ,dry hair in different section in same article)
   2. Article 2 - H&D shampoo (includes hairfall,colored hair in different section in same article)

What would be the best SEO friendly way to write these articles. It would be great if someone can help me with this.

Thanks
opti

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