When grouping keywords for tracking, should I group by "theme" or "intent"?

When grouping keywords for tracking, should I group by "theme" or "intent"? thanks.

submitted by /u/drinkyafkingmilk
[link] [comments]

from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/9jfm4w/when_grouping_keywords_for_tracking_should_i/>