Saturday, January 8, 2022

Looking for feedback wrt rewrite + republish of page to avoid competing on samen keywords

Hi there,

Looking for feedback and confirmation on something. Also I am new to the SEO game and some SEO stuff I am doing for the first time.

We have 2 pages (both blog posts) competing on the same keywords and thus they are both competing for the same traffic. I want to fix this (*)

This tends to get abstract quickly so please consider the following ...

Page A = topic a (considered main article for topic a)

Page B = topic a+b (short article using topic a in title but covers mostly topic b in content)

Page C = topic b++ (a small rewrite of Page B and doubling down on topic b)

I have the following idea and I am looking for feedback or confirmation ...

  1. Make small content changes on page B so the topic and keyword of that page gets tilted to topic b
  2. Remove the competing keyword topic a from the content in page B
  3. Since the competing keyword is also part of the url of page B I will republish the changed article on a new page+url and use a 301 from page B to page C
  4. Submit this newly created page C to GSC
  5. Delete the old page B

Agree with this approach? I am bit hesitant on 4 and 5 because of the authority of page B I want to pass on to page C

Thank you for sharing your thoughts. Cheers'

Fabrice

(*) I am also curious how you guys are handling articles competing on the same keywords? Don't you just make it too difficult for Google when you present 3 articles on the same main topic which only have small content nuances which will only show up when someone actually uses such a long and particular query? If you agree, how do you structure a blog where you are bound to write on the same topic multiple times.

submitted by /u/fabricemous
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/ryxdfo/looking_for_feedback_wrt_rewrite_republish_of/>

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