There's a particular phrase that's very specific to our business. We're currently on the second page of Google (14th). We've tried to rank for this phrase for nearly 2 years and we've never improved our ranking - either stayed where we are and at times even gone down the rankings slightly. I've spoken to an SEO person and he recommended to try rank for this phrase on an in-depth evergreen blog article rather than through our homepage. I've created a long article (considering making it a cornerstone article) where I've used this phrase a few times.
I don't want to state the company I work for so publicly, but if anyone is willing to have a look, I'll PM you the company I work for, let you know the keyword phrase, as well as sending you the link to the blog to get your thoughts on if it'll rank and how to improve the content in order to help its SERP. Thanks
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/cgassk/do_you_think_this_blog_article_will_rank_well/>
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