What are the main differences between doing SEO on a global or online based business versus trying to rank a local business?

I ask because I find most of the results here apply to global brands and more widespread websites. I think there’s a lack of info on approaching local SEO. Mind you I think I do it well but i love hearing from others.

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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/ciqqv6/what_are_the_main_differences_between_doing_seo/>