I use a SEO agency to handle page optimization, but also track progress with SEM Rush. With each update I've seen over the year my website ranking will drop in page rank. The agency will then make some tweaks and get the rankings back, but rarely do it get better. Then a month later Google drops another update, and my page rank drops again. Obviously if I'm dropping that would man my competitors are raising.
Would this indicate my SEO agency isn't doing a good job? I'd expect a more mixed results of drops and raises as updates hit. Ideally, obviously, when updates hit I'd like to see my page rank increase.
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/cg3mm6/every_google_update_drops_my_ranking/>
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