I've been targeting about two keyword phrases in my every article. So in order to insert both of them, I've been omitting stop words like "How to" kind of things which my competitors have included.
So, do I really have an advantage of not using those stop words in my title and H1 tags? I've seen many SEO gurus saying excluding them will allow you the space you can use it to target another keyword phrase.
Is this really true? If people are searching for "how to xxx", and my competitors targeted the same. While I choose to target " xxx" in a meaningful manner in the title. Do my competitors have an advantage as they've included the "How to" phrase?
Thank you!
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