Where to start with my SEO changes?

Hi all,

I'm attempting to optimise a number of B2B news websites but am feeling a little overwhelmed by the sheer volume of amends that need to be made and am wondering if you have recommendations on what to prioritise? My Ahrefs site audit has flagged up a number of potential issues including:

• Multiple redirects
• Slow pages
• Titles too long or too short
• Missing meta descriptions/ too long/short
• Missing alt text
• And various others

There are also a lot of very old news stories which no longer get any visitors. Is still worth keeping them or is index bloat something I should be concerned about?

Alternatively I could ignore the above and just concentrate on finding our best content and refining it, reposting it etc.

Apologies for asking such a broad question - any helpful advice would be appreciated!

Thanks

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