Are these rates acceptable/industry standards?
- 15% of budget spent as management fee for PPC (ad budget >5k$ month, potentially at 20k/month during busy months)
- 200$ per keyword reaching 1st page of Google with a minimum of 200 keywords of my choosing (~5k queries/month/keyword average). Payable after reaching the goal of each keyword. After that it's 24$ (12%)/keyword/month to maintain the position
Some background, my company is in Consumer Loans, based in Vietnam so CPC is generally about 1/3 to 1/5 compare to say US for example (but value per click also lower). (So 5k$ is a lot more than it seems)
Are these rates reasonable? Should I negotiate for - say top 5 instead of top 10, a lower percentage ( less than 15%) - and by how much? 200$ per keyword reaching top 10 aka first page of Google is OK?
What other questions should I ask before hiring? The company in question is ~20 years in business and known to be among top 3 of digital marketing in VN and came recommended through friends so it's safe to say their methods should be white-hat only which is what I want
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/d9uifb/hiring_a_digital_marketing_company_seo_ppc_are/>
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