I recently spent almost four figures on a domain that I felt was undervalued, but had I done my research I might have thought again. It's a DA50 .com domain that should have decent appeal in an active niche, but... it's link profile is pretty grim, 2000-odd referral visits today, 404s to pornographic videos it was hosting. It doesn't read like a porn domain but I believe it was a Mega or WeTransfer competitor back in the day, and I wouldn't be surprised if it was shut down.
Can I rehab this domain? As an authority domain it's proving effective - I optimised for some keyphrases in the niche and it ranked nicely. My plan is to build a brand around it and produce solid content in the niche, try to generate a bit of ad and affiliate link revenue before flipping the domain, but I'm not sure there's any way back since it has such a sketchy history?
I'd welcome any insight, even if it's to tell me I'd have been better using the cash to pay for Christmas. ;)
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/e36ze9/is_it_possible_to_rehabilitate_a_domain/>
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