SEO for Student Rental Business with Multiple Houses - Is it better to have a single landing page for each property or one website featuring all properties?

Happy Turkey Hangover All!

I'm in the middle of rebranding our DC property rental business and it's going to require a complete redesign of our current Wordpress site. While we currently enjoy a lot of good organic SERP "Juice" for our main domain, I'm considering building individual landing pages for each of our homes (each on their own separate domain).

My objective is to grab more of the first page results for the niche keywords that we already rank well for.

• If we have a main domain that features these individual homes as well as individual sites for each home will Google consider this duplicate content and penalize us?
• Would you recommend Wordpress multi-site if I decide to do the separate landing pages for each home?
• Would Google penalize us if we use the same WP template for each of these landing pages?

I'm a long time lurker of this sub and always enjoy learning from you all. Muchas gracias

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