Friday, March 27, 2020

Anyone use a favicon different from their logo and have you ever been penalized by Google?

I'm been toying with how to increase my CTR and was curious if anyone uses an eye-catching favicon that isn't related to their brand. For example, I could use a check mark. It's entirely different from my logo, but it would probably lead to increased CTR. However, I have read that that Google could penalize someone for a favicon that violates their policies. The only examples I have found are where Google removed a Nazi swastika. Has anyone done something like this long term?

Here are their policies:

  • Both the homepage and favicon file must be crawlable by Google. Meaning, they can’t be blocked.
  • Your favicon must be a visual representation of your brand, as the point of a favicon is to help users identify your website when they look through SERPs.
  • Your favicon must be a multiple of a 48px square. So that means 48x48px, 96x96px, or 144x144px or larger if you’re so inclined. You can also submit a SVG file.
  • Any valid favicon file is acceptible, so long as it meets the sizing specifications outlined above. Google will take care of this, rescaling your image to 16x16px. Your responsibility is making sure that your file looks good at any resolution.
  • The favicon URL needs to be stable—meaning you can’t change your URL frequently.
  • Google will not display favicon containing inappropriate imagery like hate symbols and pornography.
  • If Google finds your favicon inappropriate it will replace the icon with a default favicon.
submitted by /u/scrlk990
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/fq56w3/anyone_use_a_favicon_different_from_their_logo/>

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