There are 4 main types of SEO (On-Page, Off-Page, Technical, and Local), but there are many more niche Types of SEO and specialisms too. I think this is the most complete list of them online:
App Store SEO – Working to get more downloads for an App in App Stores.
Black Hat SEO – SEO techniques that are against the terms and conditions set by search engines.
Brand SEO – Any branding activities online. Being mentioned on other sites (with a link or not) can improve your ranking.
Content SEO – A form of SEO that focuses solely on content (eg blogging, guest posting etc).
Competitor SEO – A focus on searches that include the word "vs" or "alternative" as they are so common.
Example: McDonalds might write an article titled "Big Mac vs Whopper" so that when people search for that term, their article is found. By doing this McDonalds can influence how people view the two products.
eCommerce SEO – SEO specifically used for increasing the likelihood of purchases online. This is different from regular SEO as there many unique factors on eCommerce sites (such as product descriptions and reviews).
Digital PR – Getting links in the press or on news sites, as well as reputation management.
Enterprise SEO – SEO for very large websites. Large sites have different problems and resources than smaller sites and so SEO work is very different than when working on smaller sites.
Grey Hat SEO – SEO techniques that are not against the rules but which are still obviously dodgy (and likely to be made against the rules in the future).
Image SEO – Optimising images to appear higher in image search results, and bring searchers to your webpage.
Internal SEO – Focussing on internal linking, site structure, and internal search results.
Mobile SEO – A focus on mobile related SEO issues (such as mobile usability).
International SEO – SEO for sites that operate in multiple countries. This can mean localisation of content, links etc, and creating multiple versions of a page in different languages.
Local SEO – SEO for a business that operates in a specific location (such as a shop, or local delivery service). This is different to other types of SEO in that it is about a business, rather than a webpage. Local SEO is about making sure all mapping sites know about the business (as well as any sites which talk about that location).
Off-Page SEO – Any SEO activity you do without editing the page you are working on (such as link building).
On-Page SEO – Any SEO activity you do on a webpage (such as improving content structure).
Negative SEO – An attack on a site in an attempt to decrease the ranking of that site in search. This generally involves using Black Hat techniques aimed at your site with the hope of being caught.
Non-Competitive SEO – Where your SEO efforts are focussed on helping your sector or an ecosystem of businesses.*
Example – You sell a product but don't repair it. You create content to boost your business, but actively avoid any keywords related to repairing the product so that repair businesses can rank higher for them. Having a product that is easily repaired makes it easier to sell your product.
Technical SEO – SEO efforts that don't revolve around content (such as improving page speed and information architecture).
Video SEO – Optimising videos and related meta details to gain more (and better) traffic from video hosting platforms.
Voice SEO – Optimising pages for voice search. Voice search is generally more question and answer based than text search and requires a specific technical markup.
White Hat SEO – SEO techniques that aim to follow terms and conditions set by search engines.
YouTube SEO – Video SEO, but just for YouTube.
*Non-Competitive SEO is an idea I've been working on for charities in the same sector. If someone has a better name for it (or if it already exists) please let me know.
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/n68inf/i_think_ive_made_a_complete_list_of_all_the_types/>
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