Our website does pretty well on Google ranking-wise, top three positions, however, we've noticed that over time the industry is becoming more and more saturated.
We've previously worked with a blog whose DA is double ours (and a higher trust flow), unfortunately, due to personal reasons they're looking to stop updating the post but leave everything live.
It's very niche related, for example think we sell 'Samsung Phone Cases' and the blog is 'Samsung News'.
I'm thinking about reaching out to the previous site owner and seeing if he'd be interested in selling the blog? My idea would then be to import this into a subfolder on our website and run this industry news platform along side our main website, which should hopefully give us a big boost to authority.
My worry is that would this negatively affect our current positions as Google starts to see this as more of a "news website" rather than an eCommerce website.
What does everyone else think?
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/n32nw9/opinion_buying_an_industry_news_website_and/>
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