What SEO "Spring Cleans" do you like to do?

I'm looking for inspiration about SEO tasks that you like to do on an infrequent basis (every few months or once a year)

Off the top of my head here are some that come to mind:

• Ensure time relevant content is updated (e.g. 2020->2021)
• Technical audit (404's, page speed, duplicate content etc.)
• Check for cannibalisation content (would love tips regarding this)
• List of keywords rank 4-10 and work on optimising relevant pages (meta title, h1, etc.)
• Keyword gap analysis of competitors
• Backlink gap analysis of competitors
• Look at google trends for top keywords trends/industry insight
• Internal linking optimisation
• Check for "lost" backlinks/unlinked brand mentions
• Content audit (what's missing, what's no longer meeting user intent
• Meta title CTR "low hanging fruit" (underperforming titles relative to impressions/rank)

Any other ideas would be greatly appreciated or expansion on how you like to do some of these points.

submitted by /u/BobzzYourUncle
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