How do you sell/explain to prospective clients who don't understand SEO the value your service would add to their business? Curious what methods/analogies people use to persuade when prospecting, or whether you rely on your portfolio of past work to explain examples, or use numbers; ie, the traffic/sales increase you were able to generate for other clients?
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/o6844w/the_value_proposition_selling_clients_on_seo/>
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